Client · Creative Learning
Bright Bureau
Project Scope
Brand Identity,
Illustration,
Packaging Design
About the client
Bright Bureau creates hands-on science kits that invite children to test, build, and ask better questions. Each kit turns an everyday material into a small experiment worth exploring.
The challenge
The packaging had to feel exciting to children and clear to the adults choosing it. A growing range of topics also needed a consistent system that could explain what is inside without overwhelming the front of the box.
Our Solution
We created an open-ended spark character, chunky lettering, and a set of simple experiment illustrations. A bright teal and coral palette organizes the range, while a clear panel system separates playful discovery from practical instructions.
“The packaging feels curious and full of possibility, but it’s also much easier to understand. We love how the illustrations give every kit its own personality while keeping the range connected.”
Theo Brennan
Co-Founder,
Bright Bureau
·
June 2025
