
Client · Circular Fashion
Loomline
Project Scope
Brand Identity,
Packaging Design,
Print Design
About the client
Loomline is a clothing-repair atelier helping well-loved garments stay in use. Its mending services, repair kits, and workshops make the care of clothes feel creative and approachable.
The challenge
Repair is often presented as a compromise. Loomline needed an identity that celebrated the character of a garment’s next chapter and could travel from a tiny woven label to a full workshop poster.

Our Solution
We drew a continuous thread mark that bends into an L, then built a graphic language from visible stitch paths. Indigo, fresh chartreuse, and tactile uncoated materials connect the practical work of repair to a lively contemporary fashion sensibility.





“Our branding finally celebrates repair as something people can be excited about. The labels and repair kits feel thoughtful, and the system is simple enough for us to keep using day to day.”
Priya Natarajan
Co-Founder,
Loomline
·
January 2026







