Client · Eyewear
Perihelion Optical
Project Scope
Logo Design,
Brand Identity,
Packaging Design
About the client
Perihelion Optical makes expressive everyday eyewear for people who see frames as part of their personal style. The brand balances careful craftsmanship with an offbeat sense of color.
The challenge
The collection needed a clear identity that could sit comfortably on a tiny temple detail and still make an impression in a shop window. The visual system had to feel fashion-conscious without becoming distant or clinical.
Our Solution
A pair of offset orbital arcs became the brand’s compact signature. We combined a crisp, wide wordmark with oxblood and blush, then used circular crops and generous white space to frame the collection across packaging and retail materials.
“Everything now feels like part of the same collection, right down to the little cleaning cloth. The team found a confident visual direction without making the brand feel too serious.”
Marcus Hale
Founder & Creative Director,
Perihelion Optical
·
March 2026
