Client · Urban Logistics
Parcel Union
Project Scope
Logo Design,
Brand Identity,
Print Design
About the client
Parcel Union is a rider-owned bicycle-delivery cooperative serving independent shops. It brings a human, neighborhood-scale approach to moving parcels across the city.
The challenge
The cooperative needed to communicate reliability while showing that it works differently from anonymous delivery platforms. The identity also had to stay legible on fast-moving bikes, compact labels, and weathered equipment.
Our Solution
A forward-folding arrow built from two interlocking shapes expresses shared momentum. We paired it with sturdy typography, vivid orange, and clear label templates, creating a practical system that works on delivery gear as well as customer touchpoints.
“The new identity looks strong out on the street and makes the practical details easier, too. From labels to rider gear, it all feels like it belongs to the same cooperative.”
Diego Morales
Operations Lead,
Parcel Union
·
November 2025
