Client · Refill & Home Care
Good Measure
Project Scope
Brand Identity,
Packaging Design,
Illustration
About the client
Good Measure makes refillable household-cleaning products designed to stay on the shelf for years. Its straightforward system pairs durable bottles with clearly labeled refill concentrates.
The challenge
The range had to make refilling feel simple rather than worthy or complicated. The labels needed enough character for a home shelf, with a clear hierarchy for different products, instructions, and refill formats.
Our Solution
We used a small measuring-line mark, friendly type, and lively blocks of color to organize the range. A repeatable label grid makes the system easy to extend, while simple illustrated actions show how each refill fits into an everyday routine.
“The new labels do so much practical work without feeling busy. The range finally feels easy to shop, easy to use, and nice enough to leave out on the counter.”
Rosa Delgado
Founder,
Good Measure
·
July 2024
