Client · Outdoor Equipment
Open Season
Project Scope
Logo Design,
Brand Identity,
Packaging Design
About the client
Open Season is an independent maker of lightweight trail accessories for everyday outings. Its gear is designed for the short walk after work as much as the carefully planned weekend away.
The challenge
The brand wanted to move beyond extreme-adventure imagery and make outdoor equipment feel welcoming. Its identity needed to stay clear on small woven patches while carrying enough personality for packaging and launch materials.
Our Solution
We shaped a simple trail loop into an open O, then paired it with broad, readable lettering and a forest-green and chartreuse palette. Contour-line patterns and compact labels create a versatile system rooted in movement and time outside.
“The identity makes space for the kind of outdoor experience we believe in. It’s clear on the smallest label, full of character on the packaging, and never feels exclusive.”
Callum Reid
Brand Manager,
Open Season
·
May 2024
