Client · Digital Wellbeing
Soft Signal
Project Scope
Brand Identity,
Digital Design,
Art Direction
About the client
Soft Signal is a digital-wellbeing journal built around short, thoughtful pauses. It gives people a gentle way to reflect without adding another demanding routine to the day.
The challenge
The product needed to feel useful and reassuring without borrowing the familiar visual shorthand of wellness apps. The identity also had to translate naturally between a small screen and a companion printed journal.
Our Solution
An open, soft-edged signal shape became the core of a calm visual language. Warm apricot, mist blue, and clear typography keep prompts approachable, while a simple rhythm of rounded frames creates continuity between interface and print.
“It feels gentle without fading into the background. The identity gives the product a personality, and the connection between the app and the journal now makes immediate sense.”
Maya Chen
Co-Founder & CEO,
Soft Signal
·
September 2024
