Client · Movement & Wellbeing
Stillform Movement
Project Scope
Brand Identity,
Art Direction,
Print Design
About the client
Stillform Movement is a small studio offering considered movement sessions in a calm, welcoming space. Its approach places attention and everyday practice ahead of performance.
The challenge
The studio wanted to step away from the perfection-driven imagery common in fitness branding. The identity needed to make new clients feel comfortable while retaining the precision and care behind the practice.
Our Solution
A gently folded ribbon became a symbol of movement without a fixed destination. Soft blue and terracotta ground an airy typographic system, with curved framing devices that translate into class cards, window graphics, and simple digital layouts.
“The identity reflects the atmosphere we work so hard to create in the studio. It’s warm, clear, and never intimidating, which is exactly how we want people to feel walking through the door.”
Hannah Lowe
Founder & Lead Instructor,
Stillform Movement
·
August 2025
